022: How To Market Your Business Online In 2018, 25k In Sales In 1 Day, The Importance Of Branding & How to Drop Ship w/ Dimitri Nikolakakis

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I first met Dim through a great friend of mine earlier this year when they were sharing a co-working space that was buzzing with talent. I loved dropping in there to talk marketing, business and a bit of everything with the guys. As I got to know Dim, I learned that he is not only a great person, he is also a very highly skilled internet marketer and extraordinarily driven. He’s part of an inner circle of some of the best internet marketers in the world. Dim specialises in Facebook marketing for e-commerce businesses who are doing over 100k annually in sales, and he gets excellent results for his clients.

During this conversation, Dim shares with us all his marketing secrets as well as the importance of focussing on and owning a niche, 25k in sales in 1 day, the benefits of having mentors, taking risks, his run in with Hasbro & Alec Monopoly, speaking at internet marketing events, Snapchat, Drop shipping, his daily routines and much more.

I love Dim’s outlook, energy, knowledge, vision and work ethic.

If you’re looking to market your business online, work in marketing or looking for a side hustle, then this episode may be of high interest.

Please enjoy this conversation with Dimitri Nikolakakis

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My Biggest Take-Aways

Dim first started doing a lot of work for free and was able to build up a great portfolio of work that they then leveraged for higher paying clients
Dim followed his skill set and looked at where he could add value
Reach out to people doing what you want to do, often like in Dim’s case, they’re more than happy to help
Once you figure it out and it works, form there it’s actually very very easy
Split test and narrow down to the ads that work
Snapchat has less competition and is still very cheap compared with Facebook
The need for focussing on high level strategy we become crucial as machine learning takes over most of the usual tasks
Dim saw the need to got super niche and he absolutely owns his!
‘Really specialise in a specific niche or industry as it is super important to differentiate yourself’
‘At the end of the day with any business particularly in consulting you’ve just got to be the best at what you do’
Dim had a business coach who did 1000 hours of free coaching before he even took a dollar for his coaches services and he phenomenal now because he just mastered his craft
‘The single most important thing to be successful in business in immersion’
Manychat is a game changer for Facebook & Messenger marketing!
Build a solid brand rather than something like drop-shipping, then no one can steal your customers
YouTube is an awesome resource for learning
I’ve noticed that when Dim surrounds himself with successful people, great things seem to happen
‘People don’t buy Ape Athletics because it solves a problem, the buy Ape Athletics because they identify with the label. ‘

Show Notes

2:35 How did you get into internet marketing?
4:05 What did you study at uni?
5:00 What was the thought process when first starting the agency?
8:15 You knew that this was what you wanted to do?
11:00 Has Facebook and internet marketing changed in the last 18 months?
11:55 How did you get results?
14:00 Where do you run ads?
15:50 What about the little guys when big business start focusing on internet marketing?
18:20 How do businesses do marketing their own businesses online on their own?
19:25 Dim’s exact business model and focus and why he has a specific niche
21:20 Do you see your niche getting saturated? How will you handle that if it does?
22:50 ‘The single most important thing to be successful in business in immersion’
24:00 Dim’s typical day
25:15 Are there any other extra-curricular activities?
27:00 What is the destination for you?
28:10 The Ape Athletics story
29:55 Combining work and play
30:35 What’s it like having staff and how do you find good staff?
33:25 Dim’s Messenger strategy
36:55 The Hasbro & Alec Monopoly story
37:15 Drop-shipping with Ali Express
42:50 What’s an emerging area of internet marketing?
44:15 Let’s talk about Influencers
49:45 What would your 12 year old self say if they could see you?
52:25 Advice for someone wanting to get into internet marketing

55:55 The Big 5

After an experience that had Dim feeling guite negative, he took it as sn opportunity to take a leap and take a risk
Meeting Rohan – Dim’s mentor in online marketing
Attending the traffic and conversion summit
Moving into the King Street office with Josh Giuliani & James Hepburn

59:35 What is your favourite quote?
Dim isn’t a big fan of quotes, it’s all about execution
‘You are the average of the 5 people you spend the most time with’

1:01:00 What are the best books that you’ve ever read and the best resources that you’ve got the most out of?
Rohan
James Hepburn
How to Win Friends and Influence People by Dale Carnegie
The Big Idea Book by Todd Brown

1:03:00 Best Movies, TV Shows & Documentaries?
Trump The American Dream

1:04:05 What are your predictions for your industry in the next 5 to 10 years?
Artificial intelligence – A lot of online marketing will be automated. The technical stuff will be done by computers. The high level strategy and intuition (human thought) that can’t be done by machines will thrive.

1:05:30 Did you achieve your goals that you set yourself over the last 12 months?
Yes.
It’s really important to set a vision and what you want to do 5 or 10 years down the track and be very clear on that, and make sure that it isn’t a financial goal. As soon as you start making money you’ll realise, what’s the point?

1:07:15 What goals have you set yourself over the next 12 months? Are there any that you’re willing share with us that we could help by keeping you accountable?
Building a massive internet marketing company and using it as a pivot point and incubator to build 8 or 9 ecommerce companies and start building awesome brands that really impact people.
People don’t buy Ape Athletics because it solves a problem, the buy Ape Athletics because they identify with the label.

1:10:25 How can one get more clients?
Offer your services for free in the beginning. Do great work and they’d be crazy not to stay with you. Plus you can use those results to get new customers.

1:12:10 Who are you looking to connect with?
People in the internet marketing space
Online brands and/or businesses

1:13:30 Where can our listeners reach you?
Dimniko.com

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Podcast

022: How To Market Your Business Online In 2018, 25k In Sales In 1 Day, The Importance Of Branding & How to Drop Ship w/ Dimitri Nikolakakis

My Biggest Take-Aways

Show Notes

Links

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